Did you deliberately set out to gain a large (for NZ public libraries) number of Twitter followers?
Labels: libraries, questions from the floor, social media, social media in libraries, twitter, work related · Posted by tosca at 9:38 PM
Query: Did you deliberately set out to gain a large (for NZ public libraries) number of Twitter followers?
Quick answer: No. Absolutely not.
More thoughtful answer: Nation-wide domination by Twitter is not a strategy. Not ever. Where is the substance? Where is the quality? What integrity is there in that? (I'm hoping we (wider libraries) want to be about quality more than quantity. Feel free to correct me if you believe otherwise).
Who has more followers is, in my mind, irrelevant. For the simple reason that anybody can amass numbers. The numbers are nice. They are not everything. They don't really tell you whether or not anybody's listening. They don't indicate whether or not people are looking at your content. They don't let you know what works and what sucked. They don't show you whether or not you're relevant. More importantly, they don't truly reflect how many of your followers you're meaningfully interacting with. What I want, more than anything, is for our followers to tell us what part of our service works well, and most especially what doesn't. I want them to feel that they can safely - free of judgement - do so. What I want from that is to then take that feedback to management and have them assess whether or not those comments have merit, and ask the hard questions, such as, "Does this one aspect of our service take us further away from our customers? In what way? How do we bring it back? Does it mean an overhaul of the service altogether? Or a tidying up?" Like that. So, sure, keep an eye on the numbers, but keep in mind that it can't all be about that.
Twitter's not a competition. Libraries are not in competition. If we think of it like that, then I think we've lost sight of what we are and why we do what we do. I feel that we should all be helping each other. We can do that by sharing what works, what doesn't, how and why we tweaked certain strategies, what initiatives we want to try and when. For the most part, I try my hardest to live up to this. I'm hoping this series of posts will go some part toward that.